Product Managers are charged with planning and managing their product lines to maximize growth and long-term profitability. The PD-Trak product portfolio management system helps them achieve this objective with the following functions.
Idea Management system captures ideas from various sources and provides a simple means to evaluate ideas against high-level criteria.
Project Portfolio Management tools help Product Managers work with the Management Team of an organization to select and plan projects that lead to new products that maximize the company’s growth and long-term profitability.
Product Planning Tools including product road maps and quality function deployment (QFD and competitive analysis tools such as radar charts) are provided to plan products that maximize customer value, company profitability, and achievement of company strategy.
Visibility to Project Status is provided for development projects to determine whether they are on-track or will require actions to replan, redefine or even cancel less opportune projects.
Marketing and Product Launch Activities are defined and the status of activities is updated to allow Product Managers to determine what steps are need to support the planning and launch of each new product or the relaunch or existing products.